![]() ![]() ![]() The setting up of the Science Media Centre was assisted by Susan Greenfield, the director of the Royal Institution of Great Britain. More baldly, the philosophy is "the media will do science better when scientists do the media better". The SMC's stated aim is to "facilitate more scientists to engage with the media, in the hope that the public will have improved access to accurate, evidence-based scientific information about the stories of the day". Its director is Fiona Fox who is a former member of the Revolutionary Communist Party and a former contributor to its magazine Living Marxism. Independence means from the breaking news story, and scientists commenting are asked to declare any competing interests they have with their comment. Comments are also sourced from scientists about breaking news stories, to provide an independent expert commentary on the news, so that press releases have some peer review. In order to promote more informed science in the media, the centre's main function is as a service to journalists, providing background briefings on current scientific issues and facilitating interviews with scientists. ![]()
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